The Media Industry Should Grow Balls
Today I stumbled upon this interesting article. Apparently the Academy of Motion Picture Arts and Sciences (AMPAS) has asked YouTube to pull all OSCARS related footage from its website. They claim removing the footage will help them to “manage the value of our telecast and brand”.
Sadly, this is a ludicrous argument.
On the contrary, CBS now has the highest ratings in the broadcast industry due to their partnership with YouTube. In combination with good programming, CBS has seen it’s ratings increase by 21% from last year along.
Although, recent negotiations have failed to strike a new deal, CBS’s existing partnership with YouTube allows CBS to publish its own content online. In return, CBS gets a sizeable share of the ad revenue. The success of the existing program has been astounding, CBS and YouTube are both reaping the rewards. CBS is even enjoying a PR boost along with renewed enthusiasm from viewers.
The truth of the matter is that watching something online generates hype and boosts ratings. The AdSense market is booming and everyone especially Google is getting rich.
Perhaps at some point the media industry will grow some balls and embrace emerging technologies instead of shunning away from them. You would think that at some point the media industry would realize that their own stupidity causes nothing but financial nightmares.
